Sugarcane juice has been a popular beverage around the world ever since man began to cultivate sugarcane on a large scale. Sugarcane juice has been consumed in its raw form, long before it was processed to make sugar. With time, and with progress made on the Food Technology front, the health benefits of sugarcane juice have been increasingly recognized. Today, sugarcane juice is considered as a ‘wonder food’, with significant impact on one’s health and fitness. Recognizing the immense value of this drink, Cane Fresh Beverages was started, with an aim to popularize this drink. The founders of the company have been associated with the Food and Beverages Industry for around 30 years. Although sugarcane as a product offering has become popular only in the last four years, Cane Fresh Beverages has been offering this since day one of the company. We are recognized as a pioneer in the sugarcane juice and allied products - industry, and have received several awards on this account.